Area Manager - Travel Retail (North)

AREA MANAGER – TRAVEL RETAIL (NORTH)

THIS POSITION WILL BE RESPONSIBLE FOR STORES IN AIRPORTS NORTH OF LONDON STANSTEAD, SCOTLAND, AND IRELAND



Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com .



ROLE SUMMARY



The Area Manager – Travel Retail is responsible for all sell-out duties pertaining to their assigned stores, with a main responsibility of growing retail sales & going after Market Share gain. The RS is the liaison between the stores and Coty management; instrumental in implementing the strategies of the company, assisting the KAM/ASM in managing the specified territory and accounts.



BENEFITS ON OFFER



Day off on your birthday



Access to My Coty Shop with fantastic discounts



Generous family and wellbeing support policies



Private medical scheme



Income protection



Personal leave policies



Maternity leave from 12 weeks-6 months



KEY ACCOUNTABILITIES



Maximize the sale of Coty products by developing a highly skilled and motivated Fragrance & Beauty Advisor Team



Establish monthly sales objectives by airport and individual targets



Follow-up and correct deviations from targets



Analyse sales methods and support teams to improve techniques



Propose and follow up incentive program to push sell out



Recruit permanent staff: Job search, interviews, applications, ID passes approve expenses, etc…Liaise with the local HR for all processes



Ensure Bas are fully equipped to best performed their job (merchandising, guidelines, marketing activities, minimum display quantities, visuals rights…)



Manage agencies relationship, recruit seasonal staff and promoters depending on the budget set by head office team and promotion plan in place



Coordinate working schedule for each airport according to peak times, flights, promotions, vacations, absences and shop regulations



Coach our Beauty Advisors on perfect store principles and sales technics



Help set up of trainings with regional training manager



Train Promoters and Retailer’s staff on of novelties and animations



Be LiveBeautyApp ambassador and spread usage together with best practices



Conduct personal BA reviews and ensure monthly team meeting



Ensure Perfect Store execution on our brands



Ensure the most qualitative representation of the brands on the shop floor as per head office guidelines (clean shelves, furniture and products, uniform, logos, visuals, planograms…)



Ensure testers, POSM, and GWP are in place and well maintained



Review distribution, assortment and merchandising in line with head office guidelines and customer agreement for non-branded space and generic spaces



Coordinate implementation of promotions, share pictures and feedback to head office team and on TRIP



Own local animation execution, define assortment and sales targets with Area Sales Manager, analyse results



Arrange and follow-up on decoration and furniture maintenance with contractor or retailers



Coty Local Ambassador: Develop good and supportive relationships with the clients (HQ and shop floor)



Influence local management to optimize plans on COTY portfolio:



Present and submit marketing plans and new products on time



Recommend increased level of stock according to opportunities, merchandising changes or new product introductions



Win secondary locations in the shop through local customer teams



Find and update Head office team on new or existing opportunities as well as refurbishments and new openings



Main contact for agencies to recruit and train promoters. Ensure agencies follows KPIs set by head office team



Market analysis



Monthly sales report for each account/shop (vs. budget and vs. PY) with explanation of main deviations



Store visit summary highlighting opportunities and help needed/next steps to KAM



TRIP reports in line with guidance on top airport & executive doors



Pricing and competing brands reports to help head office team understand market dynamic



Reports findings on promotion sales performance and innovation feedbacks (with pictures and sales results) and new launches to Area Manager



Analyse space and improve them via permanent call on shop and merchandising managers. Recommend major changes to the KAM.



KEY COMPETENCIES



Strong people skills: manager and leader to ensure success of the team



Good negotiation skills to develop strong relationship with retailer, agency and store team



Very organized to follow up on all BA admin part and ensure POs are raised on time and are in line with budget



Attention to details to ensure perfect store in place



Analytical skills to be able to review sales performance and propose strong recommendation



Effective communication